Category Archives

Expo West 2017: For the Body & Soul

Written by Vera Adamovich I always enjoy attending Expo West in Anaheim in search of new trends and interesting finds in categories where our GRA clients compete. As a former Nestle and Kraft Foods brand professional, I am typically hyper … Keep Reading»

Expo West 2017: The Power of Paleo

Written by Vera Adamovich, Chief Marketing Officer While attending Expo West in Anaheim this year, I was interested in tracking new trends in the Paleolithic, also known as the paleo, caveman or stone-age, diet. I wanted to see if the … Keep Reading»

Celebrating the Rebirth of the Boutique Packaging Agency

      Written by Fred Gammon In the Beginning Package Design as a marketing tool emerged at the same time as businesses were putting consumer goods into packages for wide distribution in the early 20th century. The great practitioners … Keep Reading»

Private Labels Need a New Look

  Written by Emma Oyomba Just Because You Are a Private Label, Doesn’t Mean You Have to Look like a Private Label. About ten years ago, I had my first direct experience with a private label product. I was grocery … Keep Reading»

From the Grocery Aisle to the Streets

Written by Jennah An As you walk through the isle of your local grocery, you will find brands such as Chobani, Amy’s Kitchen, and Nestlé on the shelves on any given day. What you may not know is that you … Keep Reading»