Innovation

We are branding experts and partners behind some of the most successful new platforms and well-known brands in the marketplace.

We are a team of brand strategists, creative thinkers, designers and digital gurus with cross category experience.

We provide thought leadership and innovation through all phases of the innovation process, depending on our clients’ needs.

Innovation can spark in many different ways.

It comes from studying consumers and finding unmet needs and nuggets of opportunity, evaluating the marketplace and analyzing what is happening in other categories, or looking at one’s product line to evaluate capabilities and opportunities for growth. As consumer needs and expectations change over time, a healthy long-term brand may require repositioning to address consumer change and market dynamics. Here are a few examples of how GRA has partnered with clients to help innovate.