Ball Park

Elevating a Brand

How do you take an everyday commodity product and elevate it to premium status, worthy of premium pricing and healthier margins?

How do you take an everyday commodity product and elevate it to premium status, worthy of premium pricing and healthier margins?

The Answer

By repositioning to a premium hot dog with a special cut of beef above the rest, we were able to separate this brand from the mass of everyday hotdogs. This is the initiative behind other premium offerings within the Ball Park brand.