Rana

Reintroducing a Brand

How do you reintroduce the largest selling fresh pasta brand in Europe to the American market?

How do you reintroduce the largest selling fresh pasta brand in Europe to the American market?

The Answer

With a package designed to establish strong branding and promote the product line effectively in the U.S. supermarket environment yet maintain the identity of an artisanal fresh pasta whose roots are deeply embedded in the tradition of Italian pasta making.