Sara Lee Sweets

Inspiring Moms all year round

How do you create a full-year program designed to make easy, everyday dessert solutions for moms?

How do you create a full-year program designed to make easy, everyday dessert solutions for moms?

The Answer

We created a unique and ownable positioning that links the products to the natural “mom calendar” and lives across multiple touch points. We included a recipe of the month strategy to motivate the consumer; and used popular song lyrics for a relevant, relatable call-to-action. Product photography was revamped to create mouthwatering appetite appeal and approachability. Communication strategy emphasizes the products’ versatility and everyday ease for the busy mom.