Toll House

Recapturing the consumer

How do you recapture consumer interest in a classic brand and regain market share?

How do you recapture consumer interest in a classic brand and regain market share?

The Answer

Reformulate the product to enhance its flavor profile and to meet consumer expectations. Introduce the product refresh with enticing call outs both on label and at point-of-sale. Adopt traditional Nestlé Toll House colors for brand continuity and re-image the ice cream sandwich to look more natural and homemade. Then expand the brand into other snack segments and into family sized ice cream on the strength of the relaunch.